Chipotle Closing Down? The Truth Behind the Viral Rumors (And Why Your Burritos Are Safe!)

By https://www.chipotle.com/Specifically: https://www.chipotle.com/content/dam/chipotle/global-site-design/en/brand/logos/cmg-medallion-logo.svg, Fair use, https://en.wikipedia.org/w/index.php?curid=23406827

Don’t Panic—Chipotle Isn’t Going Anywhere!

Rumors are swirling online that Chipotle Mexican Grill is shutting down or filing for bankruptcy. But before you mourn your favorite burrito bowl, let’s clear things up: these claims are false.

Where Did the Rumor Come From?

The confusion started when a Spanish article (and its viral photo) mentioned the closure of Farmesa Fresh—a short-lived, healthy-food spinoff from Chipotle. But Farmesa’s failure doesn’t mean Chipotle is in trouble. In fact, the chain is thriving:

✅ $2.8 billion in revenue (March 2025)✅ 14.6% growth from last year✅ Expanding locations, not closing them

Chipotle’s Recipe for Success

Unlike typical fast food, Chipotle wins fans with fresh, customizable meals (yes, even with that extra guac charge). But even successful brands test new ideas—and sometimes, they flop.

Farmesa’s Short-Lived Experiment

In 2023, Chipotle launched Farmesa Fresh Eatery, a health-focused concept with chef-designed meals. But it struggled because:🔹 Customers didn’t link it to Chipotle🔹 Faced tough competition (Sweetgreen, Cava)🔹 Only had one test kitchen in California

Lesson learned? Chipotle’s CEO confirmed they’re now focusing 100% on their core brand—no more side projects.

A History of Bold (But Failed) Experiments

This isn’t Chipotle’s first misfire:➡️ ShopHouse (Asian-inspired bowls) – Closed in 2017➡️ Pizza Locale (fast-casual pizza) – Closed in 2023➡️ Farmesa – Closed after 1.5 years

The Bottom Line

Chipotle isn’t disappearing—it’s doubling down on what works: big, delicious burritos and bowls. So go ahead, order that carnitas bowl guilt-free. The only thing “closing” is the door on risky spinoffs!

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